Creating Sharable Content on Social Media
Engagement is a fickle beast and getting users to like, share, or save, is getting even harder! What’s the solution? Creating shareable content.
Creating highly-engaging content is an essential part of any successful content marketing strategy. Why? When users on any platform share your content, it reaches a wider audience, increases brand awareness, and can even drive traffic to your website. But here’s the million dollar question… how can you create content that people will want to share?
Our team at Soirée is asked this a lot, and in this blog post, we'll explore some tips and tricks for creating shareable content.
Know Your Audience
The first step in creating shareable content is knowing your audience. Who are they? What are their interests? What motivates them? Once you have a clear understanding of your audience, you can tailor your content to their needs and preferences.
Offer Value
People are more likely to share content that offers them value. This doesn’t have to be hard. Just share your experience, give actionable tips or insights, or offer information that readers can use to solve a problem or achieve a goal. When readers find your content helpful, they're more likely to click that tiny paper airplane at the bottom of your Instagram post.
Tap into Emotions
Creating shareable social media content is all about tapping into your audience's interests and emotions. Whether it's joy, anger, sadness, or surprise, nothing bonds users quite like shared memes and TikTok’s. Use storytelling, humor, or personal anecdotes to create an emotional connection with your readers. Don’t be afraid to get a little snarky.
Keep it Short and Sweet
In today's fast-paced world, people have short attention spans 🤯 Keep your content short and to the point. Use short captions or catchy headlines to grab your audience's attention. The easier your content is to read, the more likely people are to share it.
Stay on Trend
We’ve all seen them - the random memes and carousels that take off over night. Rhianna had no idea that her face would become a meme within seconds of her 2023 Super Bowl LVII performance.
Keep an eye on trending topics and hashtags and find ways to incorporate them into your content. Trends are not industry specific. Branch out see what people outside of your niche are posting & hop on board!
Be Authentic
Authenticity is key on social media! Don't be afraid to show your personality and share behind-the-scenes glimpses of your brand. This could look like taking a stand on a controversial issue or offer a fresh perspective on a common misconception. When your content is different from what people are used to seeing, they're more likely to share it with others.
Engage with Your Audience
Respond to comments, ask for feedback, and encourage readers to share their thoughts and opinions on your posts. When users feel like they're part of the conversation, they're more likely to share your content with others!
By following these tips, you can create social media content that is more likely to be shared and engaged with by your audience. Remember, the more shareable your content is, the more people will see it, and the more successful your content marketing efforts will be.
